In some ways the cafe feels like a museum with its knotty wood counters and relic-style seating, but the communal sense Lucky, Benza and the crew infuse into Insight keeps customers coming back, especially after they sidle up to the brew bar, which offers guests an opportunity to do more than just sip coffee. If you’ve ever felt curious about various roasts and how they compare to one another, you need go no further. Plop yourself down on a hand-made stool, and any one of the courteous and knowledgeable staff will gladly walk you through Coffee 300, the master class. Bearing witness to a cupping session ratchets this cafe up from a relaxed, gathering place to a serious, quality-focused roasting house, but if you come in during cupping session be prepared for some serious slurping. In order to select the next roasts, the folks at Insight grind those mini-batches Lucky roasted earlier, steep them in hot water, crack the coffee crust, dig spoons in and slurp—spraying the whole palette. Next they chew, swish and spit like expert wine tasters. All this while customers commune at tables, read books on couches and sip at the brew bar. It’s quite a scene, and if you’ve never seen it before, it’s hard to squelch your laughter as they slurp and chew, but the end result is a variety of new roasts you can sip the next time you visit the brew bar or order that latte.
Lucky and Benza have much more than good fortune on their side. They are hardworking dedicated folks who found a way to turn passion into an emerging business that welcomes regulars and Second Saturday drop-ins alike. While they focus on working to make their business successful daily, they also have future plans for sourcing their own beans, and Benza plans to become a roaster himself. No matter the endeavor Lucky and Benza embark upon next, we suspect they’ll continue to flourish so long as they rely on Insight.